The Mercer Area Chamber of Commerce is aware of and actively monitoring the COVID-19 pandemic. The Mercer Area Chamber of Commerce is following recommendations consistent with public health guidance from the State of Wisconsin and the Centers for Disease Control and Prevention (CDC). At this time, we are proceeding with events as scheduled for 2021. We will continue to monitor the situation and communicate updates on this website as well as through the event websites and social media channels. Stay safe, everyone!

The Annual Pumpkin Run ATV/UTV Rally is held in Mercer, Wisconsin and takes place on all Iron County ATV/UTV trails and routes. The purpose of our rally is for participants to take part in a poker run, making stops at different locations across all of the ATV/UTV Trails.


Registration is only $20. When registering, participants will pick up their Rally packet with an ATV/UTV Map and commemorative bandanna at the Mercer Chamber of Commerce. All registrants are required to sign an agreement and release waiver when they pick up their rally packet.

The $20 registration fee includes a choice of one of two Poker Run Sheets. Both sheets may be purchased for $30 per rider.

Event Schedule

Thu. Oct. 7th

8am-6pm:  Registration and Packet Pickup at both Mercer Area Chamber of Commerce and Hurley Chamber of Commerce

6pm-Midnight: Late Packet Pickup at the Great Northern in Mercer. 

3pm-8pm:  Poker Run

Fri. Oct. 8th

8am-2pm: Registration and Packet Pickup at Mercer Area Chamber of Commerce

2pm-6pm: Registration and Packet Pickup in Mercer at Chamber Booth at Liberty Way Tap House

6pm-Midnight: Late Packet Pickup at the Great Northern in Mercer. 

Noon-8pm: Poker Run

2pm-6pm: ATV, UTV & Lawn Tractor Pull at Liberty Way Tap House, 2040 Saarnio Rd, Mercer

Sat. Oct. 9th

9am-1pm: Registration and Packet Pickup at Mercer Area Chamber of Commerce 

Noon-8pm: Poker Run

4:00pm: Great Pumpkin Parade Line-Up begins at Mercer DNR Ranger Station

5pm: Great Pumpkin Parade through Downtown Mercer

5:30pm-Close: Wrap-up Party at Eunica's Beaver Lodge

Sun. Oct. 10th

Noon-6pm: Poker Run

Poker Run Thu. Oct. 7th - Sun. Oct 10th, 2021

This year’s Poker Run gives riders a choice of two sets of stops throughout Iron County, or choose to do both sets for an opportunity to increase your chances of drawing of winning hand. Pumpkin Run Rally registration includes one poker sheet (your choice). Riders must receive a stamp from all businesses on the sheet to be eligible to draw a poker hand. Extra cards may be earned through purchases and participation in the Great Pumpkin Parade.

Riders who complete their sheets may draw their cards at any time during the rally at the wrap-up location.

The Winning Hands will be announced Wednesday. Cash Prizes to the Top Five Hands.

Thank You to These Businesses for Participating in the 2020 Poker Run

  • Alaska House
  • Around the Corner Pub
  • Beaver’s Resort
  • Burgers Bar and Grill
  • Carly’s Beer Barrel
  • Dear Lodge
  • Do Drop In
  • Donner's Bay
  • Eunica's Beaver Lodge
  • Gateway Lodge & Resort
  • Joany’s Sidekicks
  • Liberty Way Tap House
  • Lotter's Mercer BP
  • Luoma's Saxon Pub
  • North Pole Tavern
  • Ruggers Landing
  • Sunken Horse Saloon
  • Whitecap Mountain Resort
  • Willy’s Still
  • Wolf’s Den Bar & Grill
  • Yukon 51

Poker Run Hours: Participating businesses are required to be open to stamp sheets during these hours:

Thursday: 3pm-8pm, Friday: Noon-8pm, and Saturday: Noon-8 pm. Sunday hours are not required.

Poker Run 2020 Winners

  • $600.00 to Rocky Steffens, Pickerel, WI - Straight Flush 8 high, Clubs
  • $400.00 to Tina Miller, Prairie Du Sac ,WI - Full House, Aces over Kings
  • $150.00 to Mike Labath, Montgomery, IL - Full House, Aces over Jacks
  • $150.00 to Scott Knudsen, Edgerton, WI - Full House, Kings over Fours
  • $150.00 to Robert Vail, Waterford, WI - Full House, Tens over Queens
poker run cards

ATV, UTV & Lawn Tractor Pull Fri. Oct. 8th, 2pm @ Liberty Way Tap House

Test Your Skill Against the Z Force ATV Sled!

The Tuscobia Trails ATV Association is bringing their custom-built pull sled to Mercer.

ATVs, UTVs and Lawn Tractors will complete in separate divisions with multiple classes according to CC’s in each division. Winners will be awarded in each class to the driver pulling the farthest distance. Commemorative Pumpkin Run Mug presented to first place in each class, certificates awarded to second and third places. The cost is $10 for the first pull and $5 for a second try.

Liberty Way Tap House is in Mercer on the corner of Saarnio Road and Highway 51, off trail 17.

Register In-Person Day of the Pull

ATV, UTV & Lawn Tractor Pull 2020 Winners

  • ATV 2 Wheel Division - Richard Zeise, Milwaukee, WI 
  • ATV Unlimited Division - Eric Pulchinski, Mercer, WI and Jacek Dziaba, Chicago, IL
  • UTV Unlimited Division - Jason Beuter, Mount Horeb, WI 
  • Tractor - Al Chalmers, Elkhorn, WI 

Great Pumpkin Parade Saturday, October 9th at 5pm

Join the Fun and Line-Up for the Great Pumpkin Parade through Downtown Mercer

Line-Up begins at 4pm at the Mercer DNR Ranger Station parking lot at 5291 N State House Circle, Mercer. Riders are encouraged to decorate their vehicles and wear costumes in keeping with a Halloween theme. Prizes will be awarded.  There is no cost to participate in the parade.

2020 Great Pumpkin Parade Winners Mike and Karla Labath, Montgomery, IL

Wrap Up Party Saturday, October 9th at 5:30pm

Following the Parade 

Location TBD

2020 50/50 Raffle Drawing is October 23 at 3pm

Don’t forget to buy your tickets at any of the businesses participating in the Poker Run or at the Mercer Area Chamber of Commerce. Tickets are $1 each or 6 for $5.  Drawing will be at 3pm on October 23, 2020.

50/50 Raffle 2019 Winner

$600.00 to Scott Czerneski, Hurley, WI 

Raffle Tickets

Photo Gallery

For More Information

Mercer Chamber of Commerce

5150N Hwy 51
Mercer, WI 54547

Tel: 715-476-2389
Visit Website

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